slurp

specialty coffee pop-up

Strategy · Content Creation

about the brand

Slurp is a specialty coffee pop-up with a playful, Gen Z-friendly identity and fresh, informal communication. The brand was designed to resonate with a 20-something audience looking for good coffee, a fun vibe, and a sense of community.

Project Overview

The founder of Slurp Coffee approached me to develop a social media strategy and campaign to introduce her new brand and generate buzz around the upcoming launch.

Together, we crafted a content plan that reflected Slurp’s fun and easygoing tone — building excitement for the pop-up through bold visuals, viral moments, and a strong sense of personality.

Scope of Work

  • Social media strategy

  • Logo creation using Procreate

  • Visual direction and campaign concept

  • Copywriting: captions, story voice, brand tone

  • Collaborated with an illustrator on viral launch animation

  • AI image editing (Pinterest images → branded Slurp iced coffees)

  • Persona-driven posts with storytelling

  • Custom Procreate illustration for brand collaboration poster

see highlights below

Logo design: I created a hand-drawn logo on Procreate that incorporated the founder’s personal identity: from her hairstyle and jewelry to a nod to her dog. It balanced fun and recognizability, setting the tone for the whole brand.

Launch animation: I collaborated with an illustrator to create an animated Instagram post paired with a trending song. The video quickly went viral, reaching over 18,000 views.

Creative content: Using Pinterest-sourced images, I used Adobe Photoshop’s AI tool to replace generic drinks with branded Slurp iced coffees. These were shared as fun "personas", fictional customers with names, traits, and backstories.

Organic growth strategy: We focused on candid, engaging photos of customers, behind-the-scenes moments, and warm community vibes. With $0 spent on ads, Slurp’s opening weekend saw queues of customers and growing local buzz.

Event promotion: I also illustrated a custom poster on Procreate to promote a collaboration event between Slurp and a local jewelry boutique.