noor fares

Luxury jewelry brand

Social media executive · Content creation

About the Brand

Noor Fares is a London-based fine jewelry brand known for its fusion of mystical symbolism, traditional Indian craftsmanship, and contemporary design. With a refined aesthetic and a deep connection to heritage and spirituality, the brand communicates elegance, storytelling, and artisanal beauty.

Overview

As a content creator for Noor Fares, I supported the brand’s digital storytelling across Instagram and TikTok, with a focus on crafting engaging, elevated content that reflects the spirit of the pieces and the world they come from.

My work combined luxury storytelling with Gen Z-style creativity, ensuring that every post feels polished yet personal, and that the brand’s voice remains consistent while evolving with current digital trends.

My knowledge of TikTok and Instagram trends, from formats and sounds to visual styles, helped me create content that feels current and platform-native, while still aligning with the brand’s luxury tone.

Scope of Work

• Content creation: visual assets, editing & layout

• Reels planning and direction

• Stories content preparation

• TikTok content creation

• Caption and copy support

• Visual storytelling through moodboards and trend research

• Repurposing old content creatively

• Research