le loft 271
concept store
Social Media Manager · Content Strategist · Creator
About the Brand
Le Loft 271 is a fashion and lifestyle concept store offering a curated mix of clothing, accessories, and artful objects. The brand's aesthetic is colorful, expressive, and trendy.
Overview
As of March 2025, I became the social media manager for Le Loft 271 on Instagram. The account has over 45K followers.
I oversee all aspects of Le Loft 271’s digital presence on Instagram: from content strategy and planning to execution, editing, and copywriting. My role is to build a consistent, engaging, and aesthetic online presence that mirrors the physical store’s atmosphere, helps the brand connect with its audience, and boost engagement and sales.
I use apps like Later and Unum to help me plan my content.
Scope of Work
Social media strategy and content calendar creation
Reels production, editing, and trend adaptation
Photoshoot direction and product styling
Community engagement and account growth tracking
Strategy Highlights
Aesthetic storytelling: The feed balances curated product shots with lifestyle imagery to capture the unique vibe of the store, mixing color, personality, and spontaneity.
Community-driven content: I regularly feature real customers, behind-the-scenes moments, and event highlights to foster a sense of familiarity and connection.
Working with local influencers: I collaborate with local content creators to build buzz and create organic, relatable content that connects with our audience and feels true to the brand.
P.S. my work on the page started on April 30th, everything before that was not managed by me.
see work below
Insta reels
(please keep in mind that as a business account, I do not have access to most of the sounds on Instagram, which refrains me from using trending sounds)
Within less than 24 hours after posting these reels, all the items showcased were sold out
UGC-style reel
Viral TikTok collab
More fun content
I invited a friend who is a TikTok micro influencer to the store, and together, we created a TikTok of her showcasing the place. It went viral with over 59K views, 3000+ likes, 2000 shares, etc.
This generated a wave of new followers, leads, and clients, especially people from the younger generation (Gen z) who spend more time on TikTok and consume this type of content.
I created this “sourcing trip diaries” after a trip to Italy buying merchandise to show some behind-the-scenes footage, something the store had never done before, giving our audience new kinds of content to refresh their perspective.
poster design to promote a happy hour event where there would be music, drinks, and the launch of the summer collection
Other content and stories:
(most of our stories get replies of customers inquiring about the products and putting in orders)
