le loft 271
concept store
Social Media Manager · Content Strategist · Creator
About the Brand
Le Loft 271 is a fashion and lifestyle concept store offering a curated mix of clothing, accessories, and artful objects. The brand's aesthetic is colorful, expressive, and trendy.
Overview
I do not manage the page, but have occasionally created some content for them. See my work below.
see work below
Insta reels
(please keep in mind that as a business account, I do not have access to most of the sounds on Instagram, which refrains me from using trending sounds)
Within less than 24 hours after posting these reels, all the items showcased were sold out
UGC-style reel
Viral TikTok collab
More fun content
I invited a friend who is a TikTok micro influencer to the store, and together, we created a TikTok of her showcasing the place. It went viral with over 59K views, 3000+ likes, 2000 shares, etc.
This generated a wave of new followers, leads, and clients, especially people from the younger generation (Gen z) who spend more time on TikTok and consume this type of content.
I created this “sourcing trip diaries” after a trip to Italy buying merchandise to show some behind-the-scenes footage, something the store had never done before, giving our audience new kinds of content to refresh their perspective.
poster design to promote a happy hour event where there would be music, drinks, and the launch of the summer collection
Other content and stories:
(most of our stories get replies of customers inquiring about the products and putting in orders)
